To be regarded as one of the world’s leading Islamic Finance Companies, acknowledged for our progressive ethos, excellent service, outstanding results and contribution to society.
- To be the most recommended Islamic Finance Companies in Qatar.
- To build long-lasting partnerships with our individual and SME customers through a relationship driven approach and a constant focus on customer success.
- To be the employer-of-choice for talented people in a working environment that attracts, retains and inspires.
- To create long-term value for our shareholders through the growth of profitable and sustainable businesses.
- To contribute fully to the development of society and the economic well-being of its residents.
- To uphold traditional values whilst embracing progressive ideas and technologies.